we help leaders & teams unleash movements.


In a sea of same, WEIRD WINS. 

Every movement begins with an invitation to embrace something different. The problem is, different is scary, messy, and very hard to explain. We help leaders discover and communicate what makes them different, and therefore meaningful, so that people respond, participate, and belong.  




CJ Casata

CJ is a communications expert who studies movements. His talks and workshops help leaders & teams stand out, change minds, and create insanely passionate communities.