We tell stories of people putting their imagination to good use.


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Ever wonder why some movements last while others fade? It seems like everyone is starting something new these days, but there‚Äôs a difference between starting and sustaining. Movement Making is a companion for movers, shakers, and makers who long to build something that outlives and outshines the current fads.

move camp

Be clear, meaningful, and memorable -
so your story makes sense, your ideas come to life, and your message sticks.

A movement grows when it has a clear, meaningful, and memorable message. Move Camp is a 1-Day workshop led by CJ Casciotta with 6 stages that helps you create the right language for customers so they respond with action. If you've ever had trouble explaining exactly what it is you do or why it matters, Move Camp is for you. Move Camp is designed by experts and uses proven storytelling methods backed by 10 years of research to help you maximize customer acquisition and engagement. You'll leave armed with a customized Action Plan to help you implement your new messaging everywhere it needs to be seen from your website, social media, packaging, and more.

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About CJ Casciotta

Founder, Executive Producer

Occasionally mischievous with a propensity toward the Avant-Garde, CJ was never allowed to play with coloring books as a child, but instead was given all the blank paper he wanted to create whatever worlds he imagined.  He has since channeled that imagination toward studying movements, the phenomenon that happens when imagination catches fire. In observing how they start, grow, and influence culture, he's discovered that all movements share one thing in common: a clear, meaningful, and memorable message. CJ helps brands craft these kinds of messages so people respond. His approach has been described as equally futuristic and sensible with a relentless determination to move results forward. Companies usually bring him in for a 2-day process called Movement Messaging. Some movements CJ has worked with are TOMS, The Salvation Army, Catalyst, The UN Foundation, People of the Second Chance, and The RED Campaign. Additionally, CJ speaks and writes on movement making and has been featured in publications like CBS Money Watch, MTV, VH1 and RELEVANT.